Cocoon & Bloom Co. is a gift shop for hope and healing—proceeds from every purchase are donated to suicide prevention.

Portions of Proceeds Will Be Donated to the American Foundation for Suicide Prevention (AFSP). You are not alone.

  • Cocoon & Bloom Co. was born out of heartbreak, love, and the unshakable belief that healing is possible. Founded by Kate Coates in honor of her radiant daughter, Emma, who died by suicide at just 14 years old. This brand is more than a store—it's a memorial and a movement. Every design, color, and phrase is a tribute to Emma’s light and a lifeline to others walking their own hard paths. Our mission is simple but deep. We want you all to know that you are not alone.

    Browse Our Blooms 

  • Each product we create is an offering of love—wearable affirmations, healing words, and symbols of resilience. From clothing to gifts and home decór, everything we make carries the message that you are not alone. Cocoon & Bloom Co. is a garden of grace, a home for Emma’s memory, and a reminder to the world—You are not stuck. You are growing. You are not broken. You are becoming. Thank you for being here. Let’s create beautiful blooms together.

    Shop Love, Spread Light 
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Soft comfort for the body, mind, and soul—Cocoon & Bloom Co. exists to honor all mental health journeys and spread hope through meaningful design. We bloom through grief, grow with love, and shine in progress. The “Co.” stands for community, compassion, and connection. We’re more than a company—we’re a collective of hearts healing together.